FORMULA PHILOSOPHY
The formula is based on a synergistic system of:
- Cationic conditioning agents for smoothness and detangling
- Natural oils and botanical extracts for nourishment and repair
- Proteins and vitamins to strengthen the hair shaft
- Humectants and emollients to improve moisture retention
Free from sulphates, parabens, and artificial colors.
INGREDIENT SCIENTIFIC BASIS & MECHANISM OF ACTION
Glycerin
Function:
HumectantScientific Basis & Mechanism:
Attracts and binds water to the hair shaft through hydrogen bonding, improving hydration, elasticity, and softness
Behentrimonium Methosulfate
Function: Primary conditioning agent (cationic
emulsifier)
Scientific Basis & Mechanism:
Positively charged molecules bind to negatively charged damaged hair sites,
forming a smoothing film that reduces friction, tangling, and static
electricity.
Cetearyl Alcohol
Function: Fatty alcohol (emollient & thickener)
Scientific Basis & Mechanism:
Provides structure and creaminess to the formula while coating the hair fiber
to enhance softness and reduce moisture loss.
Polyquaternium-7
Function: Conditioning polymer
Scientific Basis & Mechanism:
Deposits a lightweight protective film on the hair shaft, improving slip,
reducing breakage during combing, and enhancing manageability.
Cetyl Alcohol
Function: Emollient
Scientific Basis & Mechanism:
Softens and smooths hair by reinforcing the lipid layer on the cuticle, helping
reduce roughness and dryness.
Caprylic/Capric Triglyceride
Function: Emollient
Scientific Basis & Mechanism:
Derived from fatty acids, it replenishes lipids in dry hair, improving
flexibility and preventing moisture loss.
Persea Gratissima (Avocado) Oil
Function: Nourishing natural oil
Scientific Basis & Mechanism:
Rich in oleic acid, vitamins, and antioxidants; penetrates the hair shaft to
restore lipids, strengthen the fiber, and improve elasticity and shine.
Aloe Barbadensis Leaf Juice
Function: Botanical moisturizer & soothing agent
Scientific Basis & Mechanism:
Provides polysaccharides and amino acids that hydrate the hair and soothe the
scalp while supporting moisture retention.
Prunus Amygdalus Dulcis (Sweet Almond) Oil
Function: Emollient oil
Scientific Basis & Mechanism:
Forms a protective layer on the hair surface, reducing water loss and improving
softness and gloss.
Cocos Nucifera (Coconut) Oil
Function: Penetrating oil
Scientific Basis & Mechanism:
Low molecular weight fatty acids penetrate the hair cortex, reducing protein
loss and reinforcing hair strength.
Polyquaternium-10
Function: Conditioning polymer
Scientific Basis & Mechanism:
Targets damaged cuticle areas, improving smoothness, reducing breakage, and
enhancing detangling performance.
Hydrolyzed Wheat Protein
Function: Hair-strengthening protein
Scientific Basis & Mechanism:
Low molecular weight proteins penetrate the hair shaft, temporarily repairing
damaged areas and increasing tensile strength.
Tocopheryl Acetate (Vitamin E)
Function: Antioxidant
Scientific Basis & Mechanism:
Protects hair lipids from oxidative damage caused by environmental stressors
and improves hair vitality.
Arginine
Function: Amino acid
Scientific Basis & Mechanism:
Supports hair fiber strength and may improve scalp circulation, contributing to
healthier hair appearance.
Glycine
Function: Amino acid
Scientific Basis & Mechanism:
Helps reinforce the protein structure of hair, improving resilience and
moisture retention.
OVERALL PRODUCT MECHANISM OF ACTION
1. Moisturization & Hydration
Driven by:
Glycerin, Aloe Vera, Avocado Oil, Almond Oil, Caprylic/Capric Triglyceride
โ These ingredients attract, retain, and seal moisture within the hair fiber, improving softness and flexibility.
2. Strengthening & Breakage Reduction
Driven by:
Hydrolyzed Wheat Protein, Coconut Oil, Arginine, Glycine
โ Proteins and penetrating oils reinforce the hair shaft, reduce protein loss, and improve tensile strength.
3. Conditioning & Detangling
Driven by:
Behentrimonium Methosulfate, Polyquaternium-7, Polyquaternium-10
โ Positively charged conditioners bind to damaged hair, smoothing cuticles and reducing friction.
4. Protection & Shine Enhancement
Driven by:
Vitamin E, Avocado Oil, Sweet Almond Oil
โ Antioxidant and lipid-rich ingredients protect hair from environmental stress and enhance natural shine
KEY SCIENCE-BACKED BENEFITS
- Improved hair strength and elasticity
- Reduced breakage and split ends
- Enhanced softness, smoothness, and shine
- Better detangling and manageability
- Suitable for dry and damaged hair