Our Story
Where science meets sisterhood.
Founded
in 2016 with 500 EGP and one handmade formula, Raw African is the result of
years of deep research, formulation trials, and visionary female leadership.
Led
by three sisters and their mother, the brand fused natural ingredients with
cosmetic science to pioneer a new era of clean beauty in Egypt.
From
a home grown brand to national shelves with over 100 products in our portfolio,
Raw African continues to redefine what’s possible when women lead with purpose,
precision and resilience.
beauty, backed by science. Built by women
Our Values
Our Promise
At Raw African, we exist to make clean, effective, and affordable personal care
accessible to every woman no matter her
skin tone, hair type, age, or income level.
We believe beauty should never be exclusive. That’s why we formulate with
intention:
🌿 Clean ingredients that are safe for your skin and the
planet
💪 Effective results backed by science and experience
🌍 Eco-conscious choices for a better tomorrow
🤝 Inclusive solutions for every skin and hair type in the family
✅ Clear ingredients lists that are transparent.
🧪 Naturally-derived raw materials that truly care for your skin and hair.
🐰 Cruelty-free practices on real people, never on animals.
