Our Story

A success story that goes beyond logic!

Ladies behind a Dynasty

Driven by passion and lifelong studies in the science of formulations.

We are a Company founded in 2016 by 3 sisters and their mother, with 500 EGP budget and one product.

Now being one of the leading natural cosmetics brands in Egypt, with portfolio of more than 100 products.

Our Promise

"We provide a diverse range of natural cosmetic products for women of all aspects of life – mothers, employees, and students – seeking highly effective and safe solutions to enhance their inner beauty.

Our products are thoughtfully created to celebrate your unique self, ensuring they cause no harm to your skin while making you feel naturally beautiful, just the way you are."